Research, Interaction Design, Visual Design, Code

eCommerce Website for Create Memories for Your Baby.

My Role:

Senior Lead Designer

Primary Responsibilities:

Design APP (IOS & Android), Responsive Web Designing, Design Banners. Mock up Prototype, Design Landing Pages for Marketing, QA Tester, Agile Environment.


HTML, CSS, JavaScript, JQuery, PHP, SQL

Tools Used:

Jira, Slack, InVision, Justinmind, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe Fireworks, Adobe Dreamweaver


1 Researcher, 1 Email Marketing, 1 Social Media Campaigns, 1 Customer Services


August 2018   –   October 2019



I studied the customer usage data from Google Analytics quite thoroughly to gain important user insights. This information was subsequently used to plan and implement changes to the website design and functionality.

I also reached out to our content writing and marketing teams to share my findings and also to tap into their knowledge of the matter to further enhance my own insight into customer behavior and customer acquisition..


My challenge was to create brand-new media content  with customized features and functions from scratch as there were no prior versions of this work.

I was able to conduct thorough research AND create a full website prototype under a significant time constraint.

Design – Code

Time was not on my side for this project, so I decided to design with code. I sliced up all the images and content using Adobe Photoshop & Adobe Fireworks and wrote codes (HTML, CSS) in Adobe Dreamweaver.

While writing codes, each change to code is tested/checked on a variety of small & big screens for responsive design. Keeping in mind the currently popular mobile shopping trends.


I presented my work to executives in weekly meeting, which was much appreciated by them and was quite valuable to me in terms of their feedback.

@ Ahmad Ali Qureshi