Family Tree
Record voice messages, lullabies and stories from your loved ones to share with your little ones.
Read and Record
Read and record at the same time from variety of books and in different voices
Involve Friends and Family
Ask Grandpa to record a book for his granddaughter
Brain-stimulating Story Makers
Make up fun, silly and original stories with the Story Makers Game
Sing lullabies silly or serene.
Lull little ones to sleep with soothing nursery rhymes or make a playlist that’s perfect for playtime.
My Role:
Senior Lead Designer
Primary Responsibilities:
Design APP (IOS & Android), Responsive Web Designing, Design Banners. Mock up Prototype, Design Landing Pages for Marketing, QA Tester, Agile Environment.
Languages:
HTML, CSS, JavaScript, JQuery, PHP, SQL
Tools Used:
Jira, Slack, InVision, Justinmind, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe Fireworks, Adobe Dreamweaver
Team:
1 Researcher, 1 Email Marketing, 1 Social Media Campaigns, 1 Customer Services
Year:
August 2018 – October 2019
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Research
I studied the customer usage data from Google Analytics quite thoroughly to gain important user insights. This information was subsequently used to plan and implement changes to the website design and functionality.
I also reached out to our content writing and marketing teams to share my findings and also to tap into their knowledge of the matter to further enhance my own insight into customer behavior and customer acquisition..
Challenge
My challenge was to create brand-new media content with customized features and functions from scratch as there were no prior versions of this work.
I was able to conduct thorough research AND create a full website prototype under a significant time constraint.
Tablet View
Design – Code
Time was not on my side for this project, so I decided to design with code. I sliced up all the images and content using Adobe Photoshop & Adobe Fireworks and wrote codes (HTML, CSS) in Adobe Dreamweaver.
While writing codes, each change to code is tested/checked on a variety of small & big screens for responsive design. Keeping in mind the currently popular mobile shopping trends.
Appreciated
I presented my work to executives in weekly meeting, which was much appreciated by them and was quite valuable to me in terms of their feedback.
@ Ahmad Ali Qureshi