The Beat of Your Family

Family Tree

Record voice messages, lullabies and stories from your loved ones to share with your little ones.

Read and Record

Read and record at the same time from variety of books and in different voices

Involve Friends and Family

Ask Grandpa to record a book for his granddaughter

Brain-stimulating Story Makers

Make up fun, silly and original stories with the Story Makers Game

Sing lullabies silly or serene.

Lull little ones to sleep with soothing nursery rhymes or make a playlist that’s perfect for playtime.

My Role:

Senior Lead Designer

Primary Responsibilities:

Design APP (IOS & Android), Responsive Web Designing, Design Banners. Mock up Prototype, Design Landing Pages for Marketing, QA Tester, Agile Environment.


HTML, CSS, JavaScript, JQuery, PHP, SQL

Tools Used:

Jira, Slack, InVision, Justinmind, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe Fireworks, Adobe Dreamweaver


1 Researcher, 1 Email Marketing, 1 Social Media Campaigns, 1 Customer Services


August 2018   –   October 2019



I studied the customer usage data from Google Analytics quite thoroughly to gain important user insights. This information was subsequently used to plan and implement changes to the website design and functionality.

I also reached out to our content writing and marketing teams to share my findings and also to tap into their knowledge of the matter to further enhance my own insight into customer behavior and customer acquisition..


My challenge was to create brand-new media content  with customized features and functions from scratch as there were no prior versions of this work.

I was able to conduct thorough research AND create a full website prototype under a significant time constraint.

Tablet View

Design – Code

Time was not on my side for this project, so I decided to design with code. I sliced up all the images and content using Adobe Photoshop & Adobe Fireworks and wrote codes (HTML, CSS) in Adobe Dreamweaver.

While writing codes, each change to code is tested/checked on a variety of small & big screens for responsive design. Keeping in mind the currently popular mobile shopping trends.


I presented my work to executives in weekly meeting, which was much appreciated by them and was quite valuable to me in terms of their feedback.

@ Ahmad Ali Qureshi